Springfield Roofing Company Triples Online Leads in 4 Months With Iron Pixel
Peak Roofing Solutions was averaging 2-3 web leads per month with an outdated website. After Iron Pixel rebuilt their site and implemented a local SEO and GEO strategy, they hit 10+ web leads per month within 16 weeks.
The Challenge
A 2010-Era Website in a 2026 Market
Peak Roofing Solutions had over a decade of quality work and strong word-of-mouth, but their website hadn't been updated since around 2012. It wasn't responsive, had no SSL certificate, and contained almost no indexable content beyond a phone number and a photo gallery.
- Non-responsive, insecure website
- No indexable service page content
- Not appearing in Google Maps pack
- 2-3 web leads per month
The Solution
New Website + Local SEO + GEO Implementation
Custom Roofing Website
Service-specific pages for residential roofing, commercial roofing, storm damage, and repairs - each with direct-answer content and schema markup.
Roofing-Specific FAQ Schema
Structured FAQPage data covering common roofing questions - immediately eligible for AI Overview inclusion.
Google Business Profile Build-Out
Full setup with correct categories, 50+ photos, Q&A responses, and weekly post cadence.
GEO Content Strategy
Long-form service pages and local landing pages answering the exact questions homeowners type into ChatGPT and Gemini.
The Results
From 3 Leads/Month to 10+ in 4 Months
3x
Increase in monthly web leads
Top 3
Google Maps for roofing in Springfield
16 Wks
Time to full results
Page 1
Google organic for 6 target keywords
Client Testimonial
"Before Iron Pixel, our website was embarrassing - it looked like it was built in 2010. Now we have a site that actually gets us leads. We went from maybe 2-3 web leads a month to over 10. The process was smooth and they understood the roofing business right away."
Marcus T.
Owner, Roofing Company - Springfield, MO
Ready to 3x Your Roofing Leads?
Iron Pixel builds roofing websites engineered to rank, convert, and appear in AI search results.