How Iron Pixel Helped a Jefferson City Plumber Get 40% More Calls in 90 Days
J & E Plumbing came to Iron Pixel with an outdated website that wasn't generating leads. Within 90 days of a complete redesign and local SEO campaign, inbound calls jumped 40% - and the business started appearing in ChatGPT results.
The Challenge
An Outdated Website That Wasn't Generating Leads
J & E Plumbing had been serving Jefferson City, Missouri for years, but their digital presence told a different story. Their website was slow-loading, not mobile-friendly, and had almost no structured content for Google to index. Their Google Business Profile was incomplete, with missing service categories and no regular post cadence.
The result: competitors with newer websites were consistently outranking them in local search, and the phone simply wasn't ringing from the web.
- No mobile-optimized website
- No local SEO or schema markup
- Incomplete Google Business Profile
- No AI search visibility
The Solution
A Full Redesign, Local SEO, and AI Visibility Package
New Mobile-First Website
Custom-built, fast-loading site with service pages, contact forms, and clear CTAs optimized for phone calls.
LocalBusiness + Service Schema
Full JSON-LD structured data so Google and AI tools can parse service offerings and location data.
Google Business Profile Optimization
Updated all categories, added service descriptions, uploaded photos, and set up a regular posting cadence.
FAQPage Schema on Service Pages
Wrapped key plumbing FAQs in structured data, making content eligible for AI Overview citations.
Citation Cleanup
Corrected and expanded NAP citations across 30+ directories including Yelp, Angi, and the BBB.
The Results
Measurable Growth Within 90 Days
+40%
Inbound call volume
Top 3
Google Maps ranking in Jefferson City
ChatGPT
Business cited in AI search results
14 Days
Time to website launch
Client Testimonial
"Iron Pixel did an amazing job redesigning our website and improving our SEO. Our site looks modern, loads fast, and we've already noticed better Google rankings, more website traffic, and increased visibility online. Someone even told us they found our business through ChatGPT, which really shows how effective their AI and search optimization strategies are."
Jennifer
Owner, J & E Plumbing - Jefferson City, MO
Want Results Like This for Your Plumbing Business?
Iron Pixel specializes in websites for plumbers and home service contractors.