Iron Pixel Turned a Roofing Website Into a 20-Lead-Per-Month Machine
Derek's roofing company was doing good work but depending entirely on referrals and door-knocking after storms. Iron Pixel built a search-first website with storm damage landing pages, local SEO, and AI-ready schema - creating a system that now delivers over 20 qualified homeowner leads every month without spending a dollar on ads.
The Challenge
All Referrals, No Digital Pipeline
Derek's roofing company was booked solid after storm events but went quiet in the off-season. Everything depended on word-of-mouth and walking neighborhoods after hail. His website existed in name only - a five-page template with no service pages, no location targeting, and no reason for Google to rank it.
He was losing high-value jobs to competitors who had strong Google Maps presence and were showing up when homeowners searched "roof repair near me" or "storm damage roof inspection." He needed a system that worked year-round, not just when storms hit.
- No dedicated service or location pages
- No storm damage or insurance claim content
- Missing from Google Maps for key roofing searches
- No schema markup or AI search presence
- 100% dependent on referrals and seasonal storms
The Solution
A Year-Round Lead Engine Built on Search Intent
Service + Storm Damage Landing Pages
Created dedicated pages for roof repair, roof replacement, storm damage, hail damage, and insurance claim assistance - each targeting specific high-intent search queries.
Contractor + Service Schema Markup
Full JSON-LD implementation with LocalBusiness, Service, and FAQPage schema covering every roofing service offered.
Google Business Profile Dominance
Optimized the GBP with 12 service categories, before/after project photos, and a structured review acquisition strategy.
City + Service Area Pages
Built optimized location pages for every city and county in the service area - capturing searches from neighboring towns previously ignored.
AI Search Optimization
Structured content to answer the exact questions homeowners ask AI tools: 'how do I know if my roof needs replacing,' 'does insurance cover storm damage,' etc.
The Results
20+ Qualified Leads Per Month, Zero Ad Spend
20+
Qualified leads per month
Top 3
Maps Pack for roof repair
$0
Monthly ad spend
12
Service area cities now ranking
Client Testimonial
"Before Iron Pixel, our website was basically a digital business card. Now it's our best salesperson. We get 20+ qualified leads every single month from search - homeowners who are already looking for roofing help and found us first. The ROI speaks for itself."
Derek
Owner, Roofing Company
Want Results Like This for Your Roofing Business?
Iron Pixel builds lead-generating websites and local SEO for roofing companies and home service contractors.